Wednesday, September 19, 2012

Interactions Between the 3 Levels of Meaning



Representational
This is advertisement of coka cola, and big stars of portrays are drawn over a bottle of Coke. Those representational pictures are showing targets of age and gender of this advertisement. Those big stars are all women, and they are young. Also, they are holding a Coca Cola. Since those big stars are drinking the Coca Cola, it gives viewers an image that drinking the Coca Cola is cool and fashionable. The representational level relates to the symbol level because it refers the same meaning. 

Abstract
Those curved lines are abstract design, and it makes the poster colorful, and the colorfulness makes the Coca Cola of image lovely. It gives viewers that the Coca Cola is not only men's drink but also women's drink. Also, the lines go left to right, and it implies all generations have been drunk the Coca Cola up to now. These lines'  colors connect to the gender which relates to the representational levels.

Symbol
The symbol is this catch copy, and it is an important message of this advertisement. This catch copy says that "live on the Coke side of life", but it is unclear because we do not know what the Coke side is. However, the representational image tells the meaning of this which is social communications. It gives viewers an image that if there are the Coke, people are able to enjoy their time. The symbol definitely relates to the representational level.

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