Tone and color

How tone is operating

This poster is relating to my interest area, graphic design. In this image, front side of buildings are darker tone, and the middle is the lightest tone. The buildings which are in the middle receive the most amount of light, and front side of buildings receive less light. It suggests that the light comes from the middle. Also, medium value creates the gradation of  light and dark values, and all tones work together to communicate depth in the shading of three-dimensional buildings.

How tone is interacting

The tone of this design is interacting with other visual design elements such as dimension. Each building of the top side is lighter than side, and also front side of buildings are bigger than back side of buildings. These facts indicate depth and three-dimensional which are the most interesting relationship to tone in this image. 

How color is operating

In this poster, primary and secondary color which is red, green, blue and white are used, and they are definitely pop-out because the background is black and white which is contrasting color. Also, the color gives viewers emotion. Since there are several colors and they are mixing, it gives viewers exciting emotion.

How color is interacting

The color is interacting with shape which is one of the other visual elements. In the middle of the image, explosion occurs and some shapes are spreaded which are hearts, starts, circles, song notes and triangles. Each shapes has meaning, and they are interacting with colors. For example, red hearts associate with passion and warmth. When the color interact with shape, it has stronger impression.



http://www.behance.net/gallery/Poster-for-EVENTBRANDnet/83184