This is an example of a success record jacket. One of reasons is balance. The artist stands vertically, and the name of the artist and the album is written horizontally. Those vertical and horizontal lines makes the image well-balanced. Also, the lady stands on the right side, and the writing is written on the left side, and it also makes the image well-balanced. Well-balanced image is an eye-catching design for users; therefore, more users look at the record jacket than unbalanced images. Another reason is attraction and grouping. On the left side, there are information of the artist and the title of album. They are the same font and size, and they are close to each other, so they are grouping. However, only the artist name is showed in a different color, and it is an eye-grabbing point. This is an attraction. Therefore, users are able to recognize whose record jacket it is, and they can find her CD easily.
This is an example of a failed record jacket. One reason is that the image is unbalanced. The title of the album, Party Queen, and the artist name, Ayumi Hamasaki, are not the same angle. Also, the lady stands vertically, and there are more lines of the dest, chair and footer which are variety of angles. Those lines do not give a sense of the balance and unity, and the record jacket is not atrractive. As the result, this record jacket does not catch users eyes. One more another reason is that this image does not have any stress. The both of the title and artist name are colorful and standout, and also the picture itself has many information which is standout. As the result, they are glaring weakness, and it looks just unorganized image. Also, since there are many information on this image, there are no appealing point which is a stress. In the result, users cannot find the most important information of the record jacket and fail to find the album.
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