I'm
interested in graphic design, and this is a perfect example of
Top-Down Visual Processing. This is an image of Where's Waldo book
which is a very popular book for children in the world. Top-Down
visual processing involves some sort of goals what we are looking for
and we want to achieve. This book of purpose is to find Waldo from
each page. Waldo dresses in a red and white striped shirt, blue
jeans, a snow hat and round glasses, so viewers look for the person
who wears these. However, there are people who wear similar cloths
with Waldo in this image, and also there are many objects that use
red and white striped patter to get viewers attentions. Therefore,
viewers start to scan all over the image to find him even small parts
of the image, so their eye movements go right to left, and up to
bottom . Also, they sometimes forget which area they already scanned,
so they probably rescan the same area until they find Waldo. After
they scanned all over the image and found Waldo, they completed the
task of the image. This is a good example of Top-Down visual
processing.
http://www.findwaldo.com/fankit/graphics/#1
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